Privacy Policy

Privacy Policy


This Privacy Policy ("Policy") explains how Last Resort Car Rental ("we," "us," "our") collects, uses, shares, and protects personal information in the course of providing our car rental services. We respect your privacy and are committed to protecting it in accordance with this policy.

Information We Collect

  • Information You Directly Provide:

    • Contact Details (name, address, email, phone, etc.)

    • Payment Information

    • Driver's License Information

    • Insurance Information

    • Preferences and Requests

  • Information Collected Automatically:

    • Website/App Usage Data (IP address, device information, browsing activity)

    • Vehicle data (location, diagnostics, fuel levels)

  • Information From Other Sources:

    • Business partners

    • Third-party services

How We Use Your Information

  • To Facilitate and Improve Rental Services:

    • Process reservations and transactions

    • Manage your account

    • Offer optional services or upgrades

    • Conduct customer support

  • To Market Our Services:

    • Send promotional communications (with your consent)

    • Personalize your renting experience

  • To Enhance Business Operations

    • Analyze trends and usage patterns

    • Maintain and improve our vehicles

    • Protect our legal rights and interests

Sharing Your Information

We may share your information in the following limited circumstances:

  • With Service Providers: To facilitate essential operations (payment processing, marketing, IT)

  • For Legal Purposes: In response to court orders, to comply with legal processes, in case of emergencies, or to protect our rights and the safety of others.

  • Business Transfers: In the course of company sale, merger, or acquisition.

Security Practices

We apply safeguards designed to protect your personal information from unauthorized access, use, modification, or disclosure.

Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with information, please contact us immediately.

Your Privacy Rights

You have the right to:

  • Access Your Information: Request a copy of our personal information about you.

  • Correct Your Information: Request we update or amend any inaccuracies.

  • Delete Your Information: Request we erase your personal information (subject to applicable law ).

  • Object to Processing: Opt-out of certain processing activities, including some marketing communications.

To exercise these rights, please contact us.

Cookies and Similar Technologies

We use cookies and similar technologies to personalize user experience, provide enhanced website features, and analyze website traffic. See our Cookie Policy for details.

Changes to This Policy

We may update this Policy from time to time. Material changes will be communicated via our website or by email. Your continued use of our services after revisions implies your acceptance of those changes.

Contact Us

For any privacy-related inquiries or concerns, please contact us at:

Last Resort Car Rental

2516 E University Dr #155, Phoenix,

AZ 85034